{"id":156,"date":"2024-10-19T13:56:53","date_gmt":"2024-10-19T13:56:53","guid":{"rendered":"https:\/\/pedroabe.online\/?page_id=156"},"modified":"2024-11-24T23:57:58","modified_gmt":"2024-11-24T23:57:58","slug":"marca-propria","status":"publish","type":"page","link":"https:\/\/pedroabe.online\/en\/marca-propria\/","title":{"rendered":"Personal Brand"},"content":{"rendered":"
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One of the projects I worked on in college was creating my own personal brand. For this project, I had guidance from Professor Marcelo Pliger. The goal was to build a visual identity that represents us, to be applied across communication materials such as resumes, business cards, and more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I started by analyzing the problem and defining the characteristics I wanted to represent. In this case, my own traits and values.<\/span><\/p>

For my personal brand, I wanted something that offered a wide range of applications. It had to be versatile, engaging both in physical formats but especially in digital and motion contexts.<\/span><\/p>

I explored several symbol ideas that could represent me and my creative process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Among them was the octopus, my favorite animal, which I feel reflects many aspects of who I am and how I work. The octopus is playful, highly adaptable, curious, and its ability to camouflage by changing shape and color opened up many creative possibilities. It also matched the other qualities I wanted for my brand.<\/span><\/p>

I sketched different possible forms it could take and then refined the mascot design, simplifying it to better fit my needs. I reduced the number of tentacles for clarity and personal preference. I added the horizontally slit eye, a distinctive feature of octopuses, and gave it a slight curve so it avoided negative associations and instead suggested a smile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I created a pattern with the different forms of the octopus and used its association with ink to design the QR codes.<\/span><\/p>

When applying the identity to different pieces, the overall system became clearer to me, how to use colors, how to keep the layouts cleaner by leaving space for the elements.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In my sixth semester, we developed both digital and printed versions of our portfolios.<\/p>

Since I enjoy the more hands-on side of design, I created a binder for the printed version and assembled the cover myself. I thought it would be interesting to film the process and turn it into a video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Um dos projetos que tive na faculdade foi fazer uma marca pr\u00f3pria. Nesse projeto tive a orienta\u00e7\u00e3o do professor Marcelo Pliger. O objetivo era construir uma identidade visual que nos represente, para ser aplicada em pe\u00e7as de comunica\u00e7\u00e3o como curr\u00edculo, cart\u00e3o de visita e entre outros. Abordei primeiro entendendo o problema e as caracter\u00edsticas do […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-156","page","type-page","status-publish","hentry"],"yoast_head":"\nMarca Pr\u00f3pria - Pedro Abe - Portfolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pedroabe.online\/en\/marca-propria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca Pr\u00f3pria - Pedro Abe - Portfolio\" \/>\n<meta property=\"og:description\" content=\"Um dos projetos que tive na faculdade foi fazer uma marca pr\u00f3pria. Nesse projeto tive a orienta\u00e7\u00e3o do professor Marcelo Pliger. 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