DSGMOV2 was a student group I was part of during my fourth semester in college. The group handled Motion Design demands within the college, as well as tasks that arose internally within the group.
One of the features of DSGMOV is that for each edition, participants create a logo along with an animation to present it.
Each member makes a version, and they are posted separately on the college’s Instagram. Since I participated in the second edition of the group, the logo I made included the "2".
I had some initial ideas for the logo and animation. I wanted to include frame by frame animation, since in that edition of DSGMOV I was the only member working with that type of animation.
I also wanted the logo I created to have a mutable character, representing movement and the various members of the group. I made nine versions of the logo, one for each member, so they could alternate in a loop.
I sketched the storyboard for the overall animation in a notebook and discussed my ideas with the professor coordinating the group using these sketches.
The idea of the animation was to show the design adhering to motion. That’s why I started with "DSG" stationary, as a solid element, using a serif typeface to give it a more elegant character. I then treated "MOV" as something constantly changing. To give it a playful feel, I split it into three separate characters, each entering differently. When they join "DSG", they create a shock effect and change the rhythm of the animation.
Initially, I wanted each transition to be different. But after discussing with the course coordinator, I realized it would be too much information for the short time available. I created different versions of the logo separately, some in After Effects and others using frame by frame animation. I chose a glitch transition to match the "2", which remains fixed in the animation, and to reflect the digital focus inherent to Motion Design .
